Peak x Slawn: the day we shut down a street in Soho
How we launched our limited edition cans with Slawn, the most wanted artist on the planet, at our new Soho flagship.
We teamed up with Slawn, the most wanted artist on the planet, for a limited edition run of Hype and Calm. Every can carries his exclusive artwork and comes in a custom Slawn box, with capsule merch to match.
The pre-launch
On 20 August 2025, we held the pre-launch at Peak's new Soho flagship, Meera's News on Marshall Street. Hundreds of fans turned up and shut down the street, and the drop became a moment of cultural frenzy before a single can went on sale.
Who is Slawn?
Slawn is a UK artist who designed the 2023 BRIT Award trophy. He brought his raw, unfiltered vision to Peak and turned our cans into cultural objects, now carried by creators, athletes and tastemakers.
"Slawn understood the vision for Peak immediately."
Louie Syred, founder of Peak
Mood in the can, gallery-level detail in the finish.
Sources
Gallery
In pictures
Pick your mood
Lifted, not wired. Relaxed, not tired.
Calm
Meet Calm
A caffeine-free sparkling peach drink with magnesium, L-theanine, glycine and L-tryptophan, made for unwinding.
Hype
Meet Hype
A sparkling berry citrus drink with 60mg of caffeine from guayusa, plus L-theanine and tyrosine.
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