Paris Fashion Week with Outlander Magazine
Eight days, more than 10 activations and a Peak van at Sacré-Cœur: our first big international programme, with Outlander Magazine.
In June 2025, Peak went to Paris for its first major international programme. With Outlander, one of the world's leading editorial voices in fashion and culture, we delivered more than 10 activations across eight days of Paris Fashion Week and La Fête de la Musique.
Who we worked with
Alongside Outlander, we collaborated with Topicals, Champion and Asics. The week built up to the official after party for KidSuper, one of the most disruptive and culturally influential labels in fashion today.
On the road
The Peak x Outlander van toured the city, and it parked up below Sacré-Cœur for one of our favourite photos of the week.
Pick your mood
Lifted, not wired. Relaxed, not tired.
Calm
Meet Calm
A caffeine-free sparkling peach drink with magnesium, L-theanine, glycine and L-tryptophan, made for unwinding.
Hype
Meet Hype
A sparkling berry citrus drink with 60mg of caffeine from guayusa, plus L-theanine and tyrosine.
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MomentsChoose Your Mood at Ministry of SoundTwo rooms and two moods: Hype in the Courtyard and Calm in The Box, at our Ministry of Sound takeover in September 2025.