Feel the Buzz: Peak x Dr. Martens
Dr. Martens partnered with Peak to launch Buzz, its new shoe for the girls who defy the norms of trend, with custom Buzz cans of Peak.
When Dr. Martens launched Buzz, its new shoe line for spring and summer 2025, it partnered with Peak to make the launch official. Buzz was made for the girls who defy the norms of trend, and we made custom Buzz cans of Peak to match.
What is Buzz?
Buzz is a chunky women's shoe line that draws on the Dr. Martens 90s archive. The first drop went on sale online and in store on 6 February 2025.
"Buzz is an invitation, a call out to the girls who defy the norms of trend."
Dr. Martens
The Buzzline tour
The London launch took to the road in the Buzzline Van, produced by Seen Studios. The tour started at the Dr. Martens HQ in Camden, with a live DJ takeover by Foundation FM and in-store moments at Oxford Circus and Camden. It finished with Lola Young on her way to her headline gig.
Sources
Pick your mood
Lifted, not wired. Relaxed, not tired.
Calm
Meet Calm
A caffeine-free sparkling peach drink with magnesium, L-theanine, glycine and L-tryptophan, made for unwinding.
Hype
Meet Hype
A sparkling berry citrus drink with 60mg of caffeine from guayusa, plus L-theanine and tyrosine.
MomentsPeak at Amsterdam Dance EventPeak at ADE 2025, with FOUR Amsterdam, Duke's Cupboard, Daily Paper, art'otel and Arete Create.
MomentsChicken Shop Date turns 10We partnered with Chicken Shop Date to celebrate 10 years of the show in London.
MomentsChoose Your Mood at Ministry of SoundTwo rooms and two moods: Hype in the Courtyard and Calm in The Box, at our Ministry of Sound takeover in September 2025.