← It's peeeeaaaak
Moments October 2025

Peak at Amsterdam Dance Event

Peak at ADE 2025, with FOUR Amsterdam, Duke's Cupboard, Daily Paper, art'otel and Arete Create.

By Peak1 min read

A woman drinking a can of Peak Hype in front of a red curtain

Amsterdam is where Peak first went international. At Amsterdam Dance Event in October 2025, we ran activations with FOUR Amsterdam, Duke's Cupboard, Daily Paper, art'otel and Arete Create.

We also collaborated with Clarks and Champion, and teamed up with the Dunmore Brothers during the week.

Why Amsterdam?

The same people move between London, Amsterdam and Paris for fashion, music, sport and art. ADE brings the music world to one city for five days, which in 2025 ran from 22 to 26 October.

Meet Hype

Sources

Pick your mood

Lifted, not wired. Relaxed, not tired.

A hand above a can of Peak Calm

Calm

Meet Calm

A caffeine-free sparkling peach drink with magnesium, L-theanine, glycine and L-tryptophan, made for unwinding.

Hands cracking open a can of Peak Hype

Hype

Meet Hype

A sparkling berry citrus drink with 60mg of caffeine from guayusa, plus L-theanine and tyrosine.

Keep reading

More Peak moments

See everything